Paid Media Specialist

2 days ago

Apply Now

Receive Emails with Similar Jobs

Learning Technologies Group plc

WebsiteLinkedInAll Job Openings

eLearning • Recruitment • Onboarding • Learning management systems • Learning analytics

5001 - 10000

Description

• LTG is looking for a paid media expert to join our central marketing team, collaborating with the central marketing team. • This individual will be responsible for supporting the team with execution, optimisation and testing of paid media campaigns for our internal stakeholders. • We work quickly and things change often – this team is for the ambitious and curious. • This will be the ideal role for you, if you are looking to: • Step up to a challenge – we’re looking for a proven expert to support the improvement of our media strategies across multiple channels and businesses. • Work in an agile way – you are happy to pivot across a range of tasks and remain engaged and focused. • Problem solve – you don’t have a set idea of ‘perfection’ and are happy to try new and creative approaches to support the business where needed. • Continually learn – we’re looking for someone who absorbs knowledge and can collaborate with each of our brands for improved ROI. • You take accuracy and quality assurance importantly. • Key responsibilities include: • Management, execution and optimisation and development of accounts. • Supporting the creation and delivery of the PPC Campaigns across several brands. • Owning testing and optimisation roadmaps. • Working alongside other channels (e.g. SEO, Display) to identify areas for collaboration or improved efficiency. • Communicating effectively with key stakeholders on performance, strategy and updates in the industry. • Keeping up-to-date with changes to the industry (e.g. technology, legislation) that will impact performance. • Being a go-to subject matter expert for all things PPC. • Supporting the management of LTG’s budgeting process. • Helping Brand Managers through the POA approval process. • Ensuring the PPC tech stack is fit-for-purpose and implementing new tools where required. • Helping where needed with problem-solving and ad hoc tasks.

Requirements

• Comprehensive knowledge of PPC strategy and execution • Experience managing large scale PPC projects • B2B industry experience • A proven track record of managing large budgets • Data competence – with the ability to understand data analysis and forecasting • Strong communication skills • Proficiency with Google Ads, Microsoft Ads and LinkedIn ads • Experience with analytics suites, e.g. Google Analytics • Fluent English (written & spoken) and Spanish • Experience with other digital marketing channels, e.g. Display, SEO, Affiliates, Paid Social, CRM • Worked in a business serving multiple companies or brands • Strong Analytical skills and passion for numbers and data analysis