Head of Web Marketing

March 19

Apply Now

Receive Emails with Similar Jobs

Lumos

WebsiteLinkedInAll Job Openings

You have grown and so have your risks: Software cost explosion. Excessive admin access. A flood of JIRA tickets.

51 - 200 employees

📋 Description

• Imagine having an enterprise-grade AppStore at work — one that ensures you can easily search, request, and gain access to any app you need, precisely when you need it. No more long waiting times with outstanding IT requests. • Lumos is solving the app and access management challenges for organizations of all sizes through a unified platform. • Our fast-growing startup is pioneering the way to untangle the complex web of app and access management by building the critical infrastructure that defines relationships between app, identities and data. • As the Web Marketing Leader, you will be responsible for all aspects of our corporate website, from production and design, to backend development, to managing the underlying CMS and technology stack. Your success will be measured on your ability to develop and execute strategies that drive meaningful web traffic and engagement with our ideal customer profile on Lumos.com. • You will build and manage a trusted bench of agencies and contractors, and eventually an in-house team, and work closely with stakeholders in marketing, product and sales to ensure the website supports our top business priorities.

🎯 Requirements

• Strong knowledge of website management, UX/UI principles, and Conversion Rate Optimization (CRO) best practices. • Hands-on experience with CMS platforms (e.g., WordPress, Webflow) and website optimization tools. • Expertise in Google Analytics, Google Search Console, and data visualization tools. • Proficiency in SEO best practices, keyword research, and backlink strategies. • Experience managing PPC campaigns (Google Ads, LinkedIn Ads, etc.). • Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce). • Basic understanding of HTML, CSS, and JavaScript is a plus. • Data-driven mindset with strong analytical skills. • Ability to develop and execute digital marketing strategies aligned with business goals. • Strong project management skills with the ability to manage multiple initiatives. • Growth-hacking mindset with a passion for experimentation and optimization. • Ability to work in a fast-paced, early-stage startup environment. • Strong executive presence, and the ability to collaborate effectively with stakeholders across sales, product, marketing. • Leadership experience with a potential to grow and manage a full in-house web marketing team.

🏖️ Benefits

• Remote work culture (+/-4 hours Pacific Time) • Medical, Vision, & Dental coverage covered by Lumos • Company and team bonding trips throughout the year fully covered by Lumos • Optimal WFH setup to set you up for success • Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best • Up to 16 weeks for expecting parents • Wellness stipend to keep you awesome and healthy • 401k matching plan