Consumer Paid Marketing Manager

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Lyra Health

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Behavioral health • mental health • digital health

501 - 1000

💰 $235M Series F on 2022-01

Description

• Lyra is transforming mental health care through technology with a human touch • Drive awareness, consideration, acquisition and usage of Lyra’s products among members • Expertise in paid channels, leading campaigns from concept to execution • Develop strategies leveraging paid channels to achieve acquisition and utilization goals • Manage campaign and asset development workstreams and optimize performance

Requirements

• 6+ years of B2C paid marketing experience, with at least two years of experience leading direct mail campaigns • Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams • Advanced analytical and strategic skills, with extensive experience evaluating metrics and determining next steps to optimize performance • Deep experience designing and executing ongoing experimentation roadmaps • Strong verbal and written communication skills • Self-starter who can deliver on initiatives with little guidance • Experience in the health tech or general tech industry a plus

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Gender-affirming surgery • Coaching and therapy services for you and your eligible dependents • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid Parental Bonding Leave for birthing and non-birthing parents • 401k and retirement benefits • Employee Well-being Program with additional perks: Fertility and Family Building, Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend • Regular community celebrations and more!