Manager - Lifecycle Marketing
8 hours ago
Description
• We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. • You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs. • This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category. • The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category.
Requirements
• Bachelor’s Degree • 5+years experience in CRM & Lifecycle, subscription experience a plus • Hands-on experience with Braze, Iterable, Marketo or similar ESP • Excellent organizational and prioritization skills, and attention to detail. • Strong campaign management and problem solving skills • Analytical thinker with experience in data-driven marketing • Ability to drive experimentation focused on core success metrics • Knowledge of HTML, CSS and email client basics • Experience managing robust testing roadmaps • Ability to communicate the benefits of strategies to business audiences of all levels • Experience driving multiple projects and prioritizing in a fast-paced environment • Eagerness to be hands-on and proactive • Strong desire and curiosity to learn • In-depth understanding of the healthcare, wellness, or CPG industry a plus • Knowledge of FDA & HIPAA regulations a plus
Benefits
• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • Employee discounts on hims & hers & Apostrophe online products • 401k benefits with employer matching contribution • Offsite team retreats
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🇺🇸 United States – Remote
💰 $220M Series E on 2021-03
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
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