Lyra Health
Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.
Behavioral health • mental health • digital health
Senior Lifecycle Marketing Manager
April 11
Lyra Health
Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.
Behavioral health • mental health • digital health
📋 Description
• Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. • Work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies. • Provide effective, high-quality mental health care for employees and their families. • Seeking an experienced and dynamic Senior Lifecycle Marketing Manager. • Develop and execute comprehensive lifecycle marketing strategies using various channels (email, push, SMS). • Drive consumer engagement, retention, and revenue growth. • Hands-on role requiring a strong understanding of marketing automation tools. • Remote role requires candidates to be physically located within the United States.
🎯 Requirements
• 10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization. • 2+ years of people management experience. • Knowledge of CRM platforms such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns. • Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations. • Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs. • Creative self-starter that imagines and executes successful marketing programs through effective project management. • Strong verbal and written communication skills, with the ability to influence and collaborate effectively. • Previous experience working in a heavily regulated environment (telehealth, fintech) a plus.
🏖️ Benefits
• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K retirement benefits • Monthly tech allowance • Well-being perks and activities, surprise swag, free food, regular community celebration…and more!
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