Director of Marketing

March 7

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $110k - $120k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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MaidPro

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MaidPro is a residential and commercial cleaning service provider known for its emphasis on customer satisfaction and service quality. They offer a wide range of cleaning services, including house cleaning, apartment cleaning, deep cleans, move-in/move-out cleans, and customized cleaning solutions. MaidPro is distinguished by its 49-Point Checklist to ensure thorough cleaning, and it offers environmentally friendly options. Additionally, MaidPro is locally owned and operates with bonded and insured staff, reinforcing trust and reliability in their services. They are committed to making cleaning a significant aspect of home comfort, and offer recurring and one-time cleaning schedules.

House cleaning • Maid Cleaning • Maid Service • Franchise • Franchising

1001 - 5000 employees

Founded 1991

👥 B2C

🧘 Wellness

📋 Description

• Lead all marketing activities, campaigns, and outcomes. • Principal architect of brand, lead gen, and social strategies. • Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets. • Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch. • Manages a communications calendar with monthly/quarterly marketing updates and best practices. • Helps drive adoption of marketing tools and services among franchisees. • Trains locations on effective grassroots marketing programs such as local events. • Works with agencies to analyze performance of local marketing programs. • Responsible for driving brand reputation score goals. • Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports.

🎯 Requirements

• Bachelor’s degree in marketing or related field or commensurate experience. • Minimum 7 years experience. • Marketing experience in a franchise organization. • Hands-on experience in local, digital, and offline marketing. • Home services experience a plus. • Experience managing large and small agencies. • Strong project management skills and ability to take ownership of projects and multi-task. • Strong business writing and phone skills. • Strong presentation skills. • Ability to work in a fast-paced environment and be flexible/open to change. • Organized and effective time manager. • Infrequent travel (2-4x per year).