Ecommerce Advertising Specialist (Meta/Google/TikTok Ads)

August 30

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Description

• TikTok Advertising: Plan, create, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and boost conversions. • Collaborate with the creative team to produce engaging content tailored for TikTok audiences. • Monitor ad performance, adjust strategies as needed, and report on key metrics. • TikTok Shop Management: Oversee and manage the MakarttPro TikTok Shop, ensuring product listings are accurate, visually appealing, and optimized for sales. • Coordinate promotions and campaigns within TikTok Shop to drive sales and customer engagement. • Analyze sales data to identify trends and opportunities for growth. • Shopify Management: Manage and optimize the MakarttPro Shopify store, ensuring a seamless user experience and high conversion rates. • Implement and monitor Shopify ad campaigns, including retargeting and upselling strategies. • Collaborate with the E-commerce team to ensure product availability, pricing accuracy, and timely updates. • Google Ads Campaigns: Develop, execute, and optimize Google Ads campaigns, including Search, Display, and Shopping ads. • Conduct keyword research, competitive analysis, and bid management to maximize ROI. • Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 3+ years of experience in e-commerce advertising, with a proven track record of managing successful campaigns across TikTok, Shopify, and Google Ads. • Strong analytical skills and the ability to interpret data to make informed decisions. • Experience with e-commerce platforms, specifically Shopify, and familiarity with TikTok Shop. • Proficiency in digital advertising tools, including Google Ads and TikTok Ads Manager. • Excellent communication skills, both written and verbal. • Ability to work independently in a remote environment while collaborating effectively with a cross-functional team. • Passion for the beauty and nail industry is a plus.