Digital Marketing Specialist - Campaign

5 days ago

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Marathon Health

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Onsite Clinic • Population Health Management • Disease Management • Lifestyle Management • Primary Care

1001 - 5000

Description

• The Digital Marketing Specialist is responsible for the day-to-day execution of email, SMS, and web tasks associated with marketing campaigns for our patients • Performs day-to-day email and SMS marketing tasks including email calendar management, campaign development, designing, scheduling, testing, and deployment of campaigns • Manages end-to-end email and SMS campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization • Works closely with internal stakeholders to customize campaigns for different clients • Maintains QA process to ensure all communications are brand compliant • Identifies enhancements needed to decrease opt-out rate and increase email performance

Requirements

• Bachelor’s degree and 3+ years’ experience in email marketing or equivalent combination of education and experience • Experience in building and designing email templates, and hands-on coding experience with HTML, CSS, and personalization strings / merge fields • Minimum of 1 year experience in SMS marketing • Experience using Salesforce Marketing Cloud is preferred or similar marketing automation platform required • Experience working within a CMS to update web content (Wordpress, Hubspot, etc) • Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator • Experience with campaign setup, audience segmentation using "and/or" statement clauses • Experience with AMPscript and SQL is highly preferred • Open to working within Stensul, an email creation and approval system • Self-starter who can juggle numerous campaigns at once and keep projects moving quickly • Excellent attention to detail • Ability to think creatively and initiate innovative solutions to challenges

Benefits

• Free Marathon membership for in person and virtual care • Employer paid life and disability insurance • Choice in medical/dental plans • Vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans • Competitive compensation • 401k match • Access to financial coaching through our Employee Assistance Program • Paid time off for vacation, sick leave, and more • Holiday schedule