Agency Marketing Manager - Part-time / Freelance

November 10

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Maricich Health

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Brand Strategy & Development • Digital Services • Creative Development • Advertising • Tactical Planning

11 - 50

Description

• Actively identify and market to new client prospects using all available channels. • Collaborate closely with our sales and executive team to refine and activate a segmentation strategy for prospect prioritization. • Ensure accurate categorization of prospects in our Salesforce CRM system. • Engage with prospects by developing customized strategic replies for each opportunity. • Collaborate with leadership and business development on RFI/RFP responses, introductory meetings, pitch presentations, and proposal documents. • Collaborate with agency leadership and internal project management to assemble team members and assign roles/schedules for each opportunity. • Oversee strategically aligned agency marketing and sales outreach efforts: Content strategy, Social media campaigns, PR initiatives, Data-driven programmatic campaigns, SEM/PPC activities, Tradeshows and conferences.

Requirements

• Bachelor’s degree in marketing, business, or a related field. • Minimum 5+ years of experience in marketing/advertising agency or professional services. • Healthcare advertising/marketing experience or an existing network is a big plus. • Strong interpersonal, written, and verbal communication skills. • Proficiency in tools such as PowerPoint, Outlook, Word, Excel, etc. • Ability to work a minimum of 16 hours per week part-time.

Benefits

• Benefits will not be provided for this role.