Senior Marketing Operations Analyst

23 hours ago

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Marqeta

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Marqeta is a modern card issuing platform that enables businesses to create and manage debit and credit card solutions seamlessly. It provides flexible payment processing solutions, including digital wallets and tokenization, along with dynamic spend controls and real-time decisioning capabilities. Marqeta is tailored for enterprises across various industries such as digital banking, expense management, and online marketplaces, helping them enhance customer loyalty through innovative financial experiences.

Virtual and Physical Cards • Tokenization • On Demand Delivery • API • Alternative Lending

501 - 1000 employees

Founded 2010

💳 Fintech

🏦 Banking

🛍️ eCommerce

📋 Description

• Marqeta is on a mission to change the way money moves. • We’re one of the earliest enablers of embedded finance. • Marqeta is seeking a strategic and data-driven Senior Marketing Operations Analyst to drive operational excellence across marketing. • Oversee the marketing tech stack, ensuring seamless integration, optimization, and data accuracy. • Optimize and manage marketing automation platforms, CRM integrations, data workflows to improve campaign segmentation and lead management. • Support and optimize the execution of marketing campaigns across email, social media, and digital advertising, ensuring alignment with strategic goals. • Develop and refine advanced campaign tracking systems to seamlessly execute and report on performance. • Execute multivariate and A/B tests to enhance campaign performance and generate strong insights. • Identify and address gaps in marketing workflows to improve data capture, reporting accuracy and operational efficiency. • Lead initiatives for new marketing technologies and processes through strong collaboration, communication and training.

🎯 Requirements

• 5+ years of experience in marketing operations, revenue operations, or related field, with a Bachelor’s degree; or 3+ years and a Master’s degree • B2B marketing experience, preferably in mid-market or enterprise environments • Experience with campaign tracking and performance measurement best practices • Proficiency with marketing platforms including Marketo and Salesforce • Strong understanding of marketing data and analytics tools • Excellent project management and coordination skills with experience using tools like Asana or Jira • Strong communication and problem-solving abilities to translate complex operational details into action and insights for cross-functional teams

🏖️ Benefits

• Multiple health insurance options • Flexible time off – take what you need • Retirement savings program with company contribution and after tax contributions • Equity in a publicly-traded company and an Employee Stock Purchase Program • Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave • Free therapy sessions, financial and professional coaching, and legal advice • Monthly stipend to support our remote work model • Annual “development dollars” to support our people growth and development