Marketing Operations Manager - Marketo

8 hours ago

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Marrina Decisions

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email marketing • marketing automation • digital marketing • staffing services • email marketing agency

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Description

• We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic • The ideal candidate will utilize Marketo to its fullest potential • Employing any and all the features available to load the top of the funnel • Must know SFDC integration part as well • Great teamwork and ability manage expectations from multiple groups • Collaborative and hands on best practices of Marketo and SFDC • Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management • Must have strategic approach considering optimization and scalability in the technologies in Marketing industry • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals • Must have experience with managing large sets of data • Maintaining good data health and quality • Maintain pulse of key performance metrics, dashboards and flag leadership when action is required • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo • Assess ad hoc analytic project requests and determine the best approach and team members to support • Advise marketing operations functions on data requirements necessary to perform desired analysis • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications

Requirements

• Must be able to work in a fast paced environment matrixed organization • Program and project management skill is MUST • 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience • Must be self motivated , passionate about Marketing Automation and enjoys learning and growing • Team player • Hands-on experience with dashboard and reporting • Must be able to create awesome slides for executive review • Lead nurturing and Lead scoring good to have

Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • opportunity to learn and grow in this MarTech world