ABM Campaign Manager

January 25

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Mattermost

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Mattermost is a secure and flexible collaboration platform designed for mission-critical work environments in industries such as defense, government, and critical infrastructure. It offers features like integrated security operations, out-of-band incident response, self-sovereign collaboration, real-time DevSecOps, and purpose-built collaboration hubs. Mattermost is known for its adaptability and resilience, allowing deployment in on-premise or cloud environments with a focus on strict security, privacy, and compliance requirements. It serves organizations that require robust communication and collaboration tools with complete control over data. Among its notable customers are the USAF, Fujitsu, and CERN.

51 - 200 employees

Founded 2016

🔐 Security

🏢 Enterprise

🏛️ Government

💰 $50M Series B on 2019-06

📋 Description

• At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. • Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. • We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. • Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. • We are seeking a dynamic ABM (Account-Based Marketing) Campaign Manager to join our growing marketing team. • This role is responsible for developing, executing, and optimizing highly personalized, multi-channel campaigns targeting key accounts across our priority verticals. • The ABM Campaign Manager will play a critical role in aligning marketing and sales to drive engagement, pipeline acceleration, and revenue growth for target accounts. • This role will also oversee the overall email marketing program, ensuring alignment across all campaigns and maintaining best practices for segmentation, automation, and performance optimization. • The ideal candidate is a strategic thinker with a hands-on approach to campaign management, thrives in a data-driven environment, and has a proven track record of creating high-impact ABM programs while managing an organization-wide email marketing strategy.

🎯 Requirements

• 3-5+ years of experience in B2B and/or B2G marketing, with a focus on account-based marketing, demand generation, or field marketing. • Proven track record of creating and executing ABM programs that drive engagement and pipeline growth. • Strong understanding of ABM strategies and frameworks (1:1, 1:few, 1:many). • Experience managing an organization-wide email marketing program, including oversight of automated workflows, cross-departmental collaboration, and email platform administration. • Expertise in email marketing best practices, including segmentation, A/B testing, automated workflows, and performance analysis. • Experience with marketing technologies and ABM platforms (e.g., 6sense, Demandbase, HubSpot, Marketo, Salesforce, or others). • Excellent project management skills and ability to manage multiple campaigns simultaneously. • Strong analytical skills with a focus on campaign performance, attribution, and reporting. • Excellent communication and collaboration skills to align cross-functional teams and stakeholders.