Analytics Manager

5 days ago

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McGaw

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McGaw is a consulting firm that assists marketing leaders in optimizing their technology stacks to enhance the customer journey and increase revenue. The company offers services and solutions including tech stack integration, automation, precise data management, and business intelligence analytics to support data-driven decision-making. McGaw also specializes in product and growth analytics, including SaaS analysis, user analytics, and strategic acquisition and retention planning. The company provides tools such as the WYSIWYG Tech Stack Builder and offers case studies that showcase significant improvements in conversion rates and lead generation for their clients.

strategy • martech • analytics • marketing automation • sales automation

11 - 50 employees

Founded 2015

📋 Description

• McGaw.io’s core client base sells online, and we help them achieve growth through AB testing, marketing automation, data-driven insights, marketing operations, and analytics. • The Technical Marketing Manager is an internal role, responsible for hands-on implementation as well as management and coordination of supporting external contractors and vendors. • As the Technical Marketing Manager, you will work with account leads to execute winning growth marketing for our diverse client base. • This is a highly technical role and the ideal candidate should be passionate about marketing technologies and know-how to select, configure, and make these tools deliver results. • You will be responsible for the execution and analysis of the results while being able to oversee the work of contributing developers and designers, providing direction and QA to ensure perfect execution every time. • During your first 90 days, you will be expected to quickly train and ramp up on the tools we use. • You will be involved in delivering diverse client campaigns, setting up website tracking, and learning the ins and outs of the accounts you are contributing to. • This on-the-job experience will be complemented by a combination of direct training from team members, as well as self-guided classes and training materials. • By the end of your 6th month, you can be relied on by the account teams for them to hand off complex marketing initiatives, which you will build out, execute, and provide reports on campaign results, without a high degree of direct oversight.

🎯 Requirements

• 5+ years’ experience using a variety of marketing technologies to implement campaigns, analytics and marketing efforts • High level of expertise in configuring and implementing campaigns in marketing and analytics tools • Expertise in web analytics, tag management, a/b testing, web content management, and marketing automation • Skilled at breaking down complex initiatives into actionable tasks and seeing them through to completion • Able to collaborate and communicate with a remote team, while providing strong direction to the developers and designers who will make you successful • Experience working in an agency or professional services environment supporting multiple simultaneous clients • Proven success in learning new technologies and tools and using them to achieve marketing goals • Must have expert-level knowledge in three or more of the following platforms (certification is a plus): ActiveCampaign, Amplitude, Autopilot, Front-end web coding (HTML/CSS and JavaScript), Google Analytics, Google Data Studio, Google Optimize, Google Tag Manager, Hotjar, Hubspot, Marketo, Mixpanel, Pipedrive, Segment, SQL queries and reporting, Unbounce, VWO, Wordpress, Zapier

🏖️ Benefits

• Unlimited PTO • Flexible hours • Work remotely • Maternity/Paternity Leave • Competitive salary with opportunities for bonuses • Company Laptop, Monitor, and other equipment needed for remote setup • Federal holidays off for Radically transparent workplace • Ample opportunity to implement your ideas and suggestions • Become a thought leader in the marketing technology community • Continued education and training that exceeds what you have ever seen before • $25 monthly Starbucks allowance • $50 monthly Uber Eats allowance • Soup when you are sick • Birthday and Anniversary gifts