Growth Paid Media Specialist

6 days ago

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Measure Marketing Results Inc.

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Responsive Website Design • Paid Advertising - PPC • Search Engine Optimization (SEO) • Social Media Marketing • Email Marketing

11 - 50 employees

🤝 B2B

☁️ SaaS

Description

• We seek a highly skilled Growth Paid Media Specialist with a strong background in B2B marketing. • You will be responsible for driving high-quality leads through PPC campaigns across multiple channels, including Google Ads, LinkedIn, and other relevant platforms. • Your data-driven approach and deep understanding of pipeline growth metrics will be critical in optimizing campaigns for maximum ROI. • Key Responsibilities: • PPC Campaign Management: Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation. • Demand Generation: Develop strategies to generate and nurture leads, guiding them through the sales funnel. • Analytics & Reporting: Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights. • A/B Testing: Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance. • Pipeline Growth: Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth. • Budget Management: Manage and allocate budgets across campaigns to maximize performance and meet KPIs. • Collaboration: Collaborate with the content and design teams to create compelling ad creatives and landing pages.

Requirements

• 5+ years of experience in managing PPC campaigns with a focus on B2B. • Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools. • Experience in demand generation and pipeline management. • Proven track record of optimizing campaigns for lead generation and conversion. • Ability to work independently and manage multiple projects simultaneously. • Excellent communication and collaboration skills.