Growth Paid Media Specialist

August 27

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Measure Marketing Results Inc.

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Data-Driven & Results Focused Inbound Marketing Agency. Check out our podcast: https://linktr.ee/measuremarketing

Responsive Website Design • Paid Advertising - PPC • Search Engine Optimization (SEO) • Social Media Marketing • Email Marketing

11 - 50

Description

• Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation • Develop strategies to generate and nurture leads, guiding them through the sales funnel • Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights • Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance • Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth • Manage and allocate budgets across campaigns to maximize performance and meet KPIs • Collaborate with the content and design teams to create compelling ad creatives and landing pages

Requirements

• 5+ years of experience in managing PPC campaigns with a focus on B2B • Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools • Experience in demand generation and pipeline management • Proven track record of optimizing campaigns for lead generation and conversion • Ability to work independently and manage multiple projects simultaneously • Excellent communication and collaboration skills