Launch Potato
digital marketing • mobile marketing • direct marketing • community building • performance marketing
Paid Media Manager - Native
December 11
🇺🇸 United States – Remote
💵 $80k - $100k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
Launch Potato
digital marketing • mobile marketing • direct marketing • community building • performance marketing
Description
• You will contribute to and eventually own our Native media buying efforts for multiple brands within Launch Potato’s portfolio of companies. • Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence more than 10 million new customers to unlock their financial potential. • Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more. • Research, identify, and establish new traffic source opportunities and new ad networks.
Requirements
• 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority). • Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement. • In-depth knowledge of Native tools and best practices. • Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently. • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance. • Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle.
Benefits
• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. • Profit-sharing bonus. • Competitive benefits. • Future increases based on company and personal performance, not annual cost of living adjustments.
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