medaptus
medaptus is a healthcare software company that specializes in revenue cycle management and patient assignment solutions. Their integrated solutions are designed to automate processes such as charge capture, revenue management, and infusion coding, helping hospitals and healthcare organizations enhance revenue, improve efficiency, and focus on patient care. With over 20 years of experience and trusted by numerous healthcare providers, medaptus aims to reduce revenue leakage and improve operational productivity through intelligent workflow automation.
Care Coordination • Hospital Workflow • Charge Capture • Patient Assignments • Infusion Coding
Marketing Manager
February 18
medaptus
medaptus is a healthcare software company that specializes in revenue cycle management and patient assignment solutions. Their integrated solutions are designed to automate processes such as charge capture, revenue management, and infusion coding, helping hospitals and healthcare organizations enhance revenue, improve efficiency, and focus on patient care. With over 20 years of experience and trusted by numerous healthcare providers, medaptus aims to reduce revenue leakage and improve operational productivity through intelligent workflow automation.
Care Coordination • Hospital Workflow • Charge Capture • Patient Assignments • Infusion Coding
📋 Description
• Develop and execute multi-faceted marketing strategies to drive lead generation, brand awareness, and revenue growth. • Create and manage a lead generation strategy that focuses on how to increase inbound inquiries • Set up multi-channel lead generation campaigns and report on the results – website, email, digital advertising, social media and more • Leverage HubSpot for marketing automation, lead nurturing, and campaign tracking • Develop a content program that supports our lead gen strategies • Improve SEO and website content • Build and nurture relationships with industry associations to expand medaptus’ presence and influence in the healthcare sector • Own and lead the conference and event strategy, managing all aspects of planning, logistics, budgeting, and onsite execution • Develop engaging content such as case studies, whitepapers, blogs, videos and webinars, to position medaptus as a thought leader • Collaborate cross-functionally with sales, customer, product, and leadership teams to align marketing efforts with company objectives • Monitor marketing performance data and generate actionable insights to improve ROI and campaign effectiveness • Stay on top of industry trends, competitor activities, and emerging opportunities to inform marketing strategies
🎯 Requirements
• A minimum of 5 years of experience in B2B marketing, preferably in the healthcare or technology sectors • Comfortable wearing multiple hats, with experience working in startups or small teams where adaptability and initiative are essential • Strong communication, project management, and organizational skills, with a hands-on approach to execution • A growth mindset with entrepreneurial thinking and a proactive approach to problem-solving • Proven experience with HubSpot, Google Analytics, Google Ads, Canva, WordPress and LinkedIn • Demonstrated experience in conference and event planning, with a focus on optimizing ROI • Willingness to travel for conferences, events, and team collaboration
🏖️ Benefits
• health benefits from day one • 401K matching • annual bonus • educational reimbursements and more
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