Integrated Marketing Specialist

January 25

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MediaLab

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MediaLab is a holding company of leading consumer internet brands, specializing in entertainment and social platforms. It owns prominent brands such as Genius, Imgur, WorldStarHipHop, Datpiff, kik, Amino, and Whisper. MediaLab focuses on reaching audiences at scale through community-driven content, social media engagement, and targeted advertising. They deliver powerful insights and data to capture current trends and create authentic branded content experiences. With a reach of over 180 million global users and partnerships with some of the world's largest companies, MediaLab acts as a megaphone for music, culture, and entertainment.

Content • Social Media • adtech • music • mobile

201 - 500 employees

📱 Media

🌍 Social Impact

📋 Description

• Your Role at MediaLab • MediaLab is a media and technology company focused on acquiring and growing social, messaging, and entertainment properties. Since our founding in 2018, we’ve built an impressive portfolio of apps and websites, including Genius, Imgur, WorldStarHipHop, and more. • MediaLab is seeking an Integrated Marketing Strategist to lead the development, writing, and management of integrated marketing proposals for a variety of advertising partners. In this role, you will bring innovative ideas to life and guide branded content programs from initial brainstorming to final pitch. • With a primary focus on Genius and Imgur, you will take full ownership of the RFP process—from concept development to delivery—creating best-in-class proposals that drive results for our brand partners.

🎯 Requirements

• 3-5 years of relevant integrated marketing experience, preferably in a role focused on responding to RFPs at a media company or entertainment property. • Proven experience leading the pre-sales RFP process, including organizing and facilitating creative brainstorms, building compelling decks, and collaborating across multiple departments such as Direct Sales, Content, Social, and Product. • Expertise in developing large branded content programs, including custom video, editorial, tech integrations, and experiential activations. Cross-vertical experience is essential. • Foundational knowledge of our portfolio’s core audience and an understanding of how to engage them through diverse topics in music, entertainment, and internet culture trends. • A self-motivated independent thinker with exceptional communication and problem-solving skills who can be an integral part of the process. • Up-to-date knowledge of branded content trends, with the ability to introduce innovative formats and ideas to the team. • Experience in music, internet culture, or fashion is a plus. • Proficient in Google Slides, Keynote, and/or PowerPoint. • Flexible and open to remote locations. • Bachelor's Degree preferred in Marketing or a related field.