Conversion Rate Optimization Producer

2 days ago

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Mega Block Gaming

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Mega Block Gaming is a leading service provider for globally recognized online gaming operators. Their portfolio includes several premier online casinos and sportsbook operators. The company focuses on collaboration and strategic alliances, acquiring new casinos and partnering with industry experts. Mega Block Gaming is dedicated to effectiveness, integrity, self-motivation, and creating rewarding environments for its teams. With a commitment to partnerships and player experience, Mega Block Gaming stands out in the online gaming industry.

11 - 50 employees

🎮 Gaming

📋 Description

• We are excited to be on the hunt for a talented and motivated individual to join our team as a Conversion Rate Optimization Producer. • In this role, you will develop and implement player engagement strategies with a specific focus on enhancing conversion. • They will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives to boost conversion rate and first time deposits. • Strong team-work, cross-functional collaboration and creativity are essential. • Proficiency in marketing automation, custom journeys and flows, data analytics and CRM systems is required.

🎯 Requirements

• Proven track record in developing and executing successful player conversion strategies within the online casino or gaming industry. • Worked in a previous position which dealt at least partially with conversion optimization and conversion tactics and engagement initiatives. • Proficiency in Real-Time and Automated Communications: Significant experience in setting up, managing, and optimizing real-time, triggered, and automated communication workflows that enhance player interactions and drive engagement. • Data-Driven Decision Making: Hands-on experience with data analytics to track and interpret KPIs, enabling data-driven adjustments and optimisations to engagement strategies. • Cross-Functional Collaboration: Experience working collaboratively with acquisition, brand, BI, monetisation, product, and tech teams to ensure the successful implementation of engagement initiatives and seamless integration with the casino's website and systems. • Experience with Marketing Automation Platforms: Proficiency in using marketing automation tools to design, implement, and optimize real-time, triggered, and automated communication workflows. • CRM Systems Proficiency: Extensive experience with Customer Relationship Management (CRM) systems, understanding how to segment players, track player interactions, and optimize communication based on player behavior and preferences. • Gamification Tools and Techniques: Expertise in utilizing gamification platforms and techniques to design engaging player missions, challenges, and loyalty programs. • Familiarity with integrating these systems into the overall player engagement strategy. • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize player conversion.

🏖️ Benefits

• A global and dynamic work environment, working with some of the best Casino talent in the world. • A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere. • A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours! • Flexible working. We're all human, and life throws challenges in all shapes and sizes. • Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd. • Rest and recharge with plenty of time off throughout the year. • A competitive compensation package, reviewed regularly.