Head of Marketing - Accounting

October 8

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Mercury

WebsiteLinkedInAll Job Openings

201 - 500

Description

• Set the marketing strategy for the accountant partner program (with the goal of building a scaled acquisition channel) and the accounting products; both 0 -> 1 type projects • Dream up campaigns on accounting or for accountants, and work across marketing (PR, events, social, growth marketing) and the company (product, partnerships) to execute, iterating as you learn • Think creatively and make a business case for further investment – community, referral programs, content… lots of room to be creative and drive impact • Be accountable (along with partnerships and product) for Mercury growth from accountant partners and revenue from accounting products • Be a critical voice of marketing leadership; understanding how to hit targets while staying true to the brand and putting the customer first • Make strong, principled decisions and influence a cross-functional group to execute

Requirements

• 10+ years of experience in marketing, with a focus in partner marketing or product marketing • SaaS experience: You’ve worked at a B2B startup, preferably a SaaS company; experience marketing to accountants is a big plus • Strategy and details: Be able to operate at all levels of depth; setting marketing strategy and quarterly targets, while also enjoying reviewing the user journey and drafting copy • Results driven: You can set the right targets and are relentless at hitting them, using data and customer insights to continually refine the roadmap • Experimentation mindset: You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly; you are excited to build something from the ground up

Benefits

• The total rewards package at Mercury includes base salary, equity (stock options), and benefits. • Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. • New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.