Product Marketing Director

September 17

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Azul

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Low latency Java • Java Virtual Machines (JVM) • Java scalability • Certified • supported OpenJDK builds

201 - 500

💰 $40M Series F on 2007-09

Description

• Azul is looking for a passionate, results-driven Director, Product Marketing. • This individual will be the ‘CMO’ of the Azul Platform Core product line and lead product messaging and positioning, narrative, content and messaging for campaigns and sales enablement to fuel growth of Azul. • This is a high-visibility, high-growth role that will have direct exposure to the CEO, CRO, CPO, CMO and other top-level executives. • Reporting to the Vice President, Product and Partner Marketing, this individual will be a critical member of the marketing team and lead the full product marketing lifecycle for Azul Platform Core. • Azul Platform Core is the world’s most secure and stable build of OpenJDK, and is a drop-in replacement for Oracle Java with typical savings of 70%+. • With Oracle no longer providing free commercial updates of Java for production use, Azul Platform Core presents a double-digit growth opportunity to disrupt a $2+ Billion market. • This person must be able to simplify complexity into compelling marketing messages centered around business benefits. • They must be fluent in trends in our targeted markets and collaborate with Product Management for necessary adjustments to our product roadmap to adapt to these opportunities. • This person will be a trusted partner across product, sales, executive, and marketing teams. • The ideal candidate will be an energetic and entrepreneurial leader.

Requirements

• 10 years of experience in enterprise B2B marketing in the product marketing function. • Team player exceptionally skilled in collaboration and communication and building productive relationships with Product leadership, Sales leadership, marketing team members, and Executives • Expert in working cross-discipline, knows how to manage by influence other disciplines, both in and out of marketing, to get things done and have fun working collaboratively as we win together. • Believes marketing is a team sport – intuitively understands that ‘go fast go alone, go far go together’, recognizes others as masters of their craft, and trusts that together we are always better. Gives respect to get respect, and aligns to a decision and wholly commits to the results. • (highly preferred) A subject matter expert with deep understanding of the OpenJDK and Java landscape and associated open source business models, DevOps, and developer technology. Deep technical chops. • Proficiency in creating technical content such as white papers, case studies, and product documentation. • Ability to explain complex technical concepts to both technical and non-technical audiences. Assist in creating and maintaining technical content for the company website and social media channels. Familiarity with SEO best practices for technical content. • Adaptability to rapidly changing technology landscapes • Creativity in developing marketing strategies for technical products • Expert in sales enablement with a deep understanding of what is important to the enterprise sales audience including account executives, sales engineers (SEs), BDRs, channel account managers and revops • Ability to inspire and build confidence in Sales for their product line through in person and virtual presentations and interactions • Gifted storyteller. Demonstrated success building product narratives that have resulted in category disruption and awareness. • Experience building or guiding content for multiple personas in the sales cycle, including economic buyer/IT execs/CxOs, Engineering leaders, ITAM/SAM/Procurement, DevOps, and architects • Extensive experience running product line marketing and interfacing with go-to-market teams for one or more products in a B2B company • A customer fanatic; a candidate that understands that no one can tell our story better than our customers and knows how to work with sales (pre & post) to help bring customer spokespeople to the spotlight in all things marketing. • Experience building competitive frameworks to inform company direction and field execution. • (Bonus) Experience with both product-led growth and forward-thinking enterprise sales models, and how to seamlessly blend the two. Understands the importance and role of DevOps/developers as the key influencers in the sales cycle. • Data-driven: seeks insights from data to inform repeatable sales motions to drive predictable, higher growth. • Excellent verbal and written communication skills and meticulous attention to detail. • Strong ability to plan and execute multiple projects simultaneously. • Organize and plan technical webinars, workshops, and other events to showcase product features and engage with the target audience • Develop long-term strategic plans for product positioning and market penetration • Create and maintain a system for tracking and analyzing key performance indicators (KPIs) to inform future planning decisions. Design and implement A/B testing strategies to optimize marketing campaigns and improve performance metrics • Anticipate market trends and plan proactive marketing strategies to maintain competitive advantage • Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success.