Director of Marketing - Newsletters
August 16
Description
• Lead the strategy and execution of SmartAsset's newsletters to drive revenue for the business. • Identify the biggest opportunities to drive revenue growth from SmartAsset's newsletters; develop strategies to exploit them, and execute the strategies. • Analyze channel / segment / campaign performance and make data-driven changes for improvement. • Manage inbox placement to maximize email campaign effectiveness. • Improve SmartAsset's subscriber acquisition channels to expand our newsletter audience. • Own the test roadmap from opportunity sizing through execution and analysis. • Generate, test, and optimize house ads in the newsletters. • Create revenue projections. Report on campaign performance pacing on a weekly, monthly, and quarterly basis. • Manage and improve workflows where possible to improve efficiency.
Requirements
• 7+ years of experience designing and managing marketing campaigns including content creation, segmentation, deployment and iterative testing. • Deep knowledge of email marketing tactics, tools, and industry developments. • Strong written communication skills; able to write marketing copy independently. • Strong analytical skills; makes decisions based on data. • Experience using an automated marketing platform like MailChimp, HubSpot, Klaviyo, Iterable, or Blueshift. • Experience using Google Analytics, Mixpanel, and/or other web analytics platforms. • Success leading impactful cross-functional initiatives. • Self-directed and comfortable managing through ambiguity.
Benefits
• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US. • Medical, Dental, Vision - multiple packages available based on your individualized needs • Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available • Short-term and Long-term Disability • FSA: Medical and Dependant Care • 401K • Equity packages for each role • Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave • EAP (Employee Assistance Program) • Employee Resource Groups supporting our underrepresented communities • Pet Insurance • Home Office Stipend
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