Senior Product Marketing Manager - Spend Management & Cards

July 24

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Mercury

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Banking for startups: mercury.com

201 - 500

Description

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's spend management and cards products. • Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions. • Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it. • Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement. • Collaborate with Eng/Product/Design to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth. • Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities • Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products. • Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Requirements

• 6+ years experience, with 3+ years of product marketing experience at a tech company • Ideally at least 1 year of product marketing experience in fintech • Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy • And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time • Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company • Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives • Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations. • Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus) • Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift

Benefits

• Base salary • Equity (stock options) • Benefits