Product Marketing Manager

July 22

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Centrifuge

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The on-chain ecosystem for structured credit, bringing the entire world of debt on-chain

Blockchain • Decentralized Finance • Structured Credit • Real-World Assets

11 - 50

Description

• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging. • Work closely with the product team to understand and communicate product features and benefits effectively to the target audience. • Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution. • Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space. • Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients. • Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.

Requirements

• Deep understanding of the DeFi space and tokenization trends. • Experience simplifying complex topics into easier understand concepts. • Strong writing and editing abilities with a knack for creating engaging and persuasive content. • Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement. • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment. • Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.

Benefits

• Competitive pay including salary and tokens • Generous paid time off • Remote-native environment • Fully covered health insurance • 401k benefits