Head of Marketing

January 7

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Metadata

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Metadata is a B2B marketing platform that automates paid campaigns to drive revenue. It empowers demand generation marketers by providing tools for audience targeting, campaign automation, and revenue optimization. Metadata's platform integrates with existing technology stacks, prioritizes data security and compliance, and offers features such as campaign experimentation, lead enrichment, and audience creation using multiple data sources. By optimizing marketing strategy, it helps businesses turn ad spend into tangible results and pipeline growth. The platform is designed to save marketers time by automating and optimizing social media and ad channel campaigns across platforms such as Google, LinkedIn, Facebook, and Instagram. Metadata also offers a range of resources and community support to empower marketers with the best practices and strategies for improving ROI.

B2B Marketing • Lead Generation • Consumer Intelligence • Inbound Marketing • Data Enrichment

51 - 200 employees

🤝 B2B

☁️ SaaS

💰 $3.1M Venture Round on 2022-09

📋 Description

• Metadata transforms how B2B companies acquire customers by automating and optimizing their paid campaigns at scale. • Our platform systematically tests thousands of campaign variations across channels, continuously optimizing for the metrics that matter most: qualified pipeline and customer acquisition costs. • While traditional ABM platforms require constant manual adjustments, Metadata's intelligent engine automates experimentation and spend optimization based on the CRM-reported pipeline. • The result? Our customers consistently achieve higher pipeline generation with significantly lower customer acquisition costs. • Industry leaders like Zoom, Cisco, Appsflyer, Drift, Docebo, LogicMonitor, and Gainsight rely on Metadata as their demand engine. • We’re the choice of hundreds of top SaaS companies. • We’re seeking a hands-on marketing leader to drive Metadata.io's next growth phase. • This role offers the opportunity to shape our marketing strategy while connecting with our community of Marketing Directors, VPs, and CMOs. • You'll lead initiatives across product marketing, demand generation, and brand development, contributing to both our company's growth and the broader marketing technology community.

🎯 Requirements

• Typically requires 8+ years of B2B SaaS marketing experience, though we welcome candidates with equivalent experience from related fields. • Background in developing and executing marketing strategies that drive business growth. • Experience leading teams in dynamic, fast-paced environments. • Demonstrated ability to communicate complex ideas effectively across various formats and channels. • Strong analytical skills with experience in data-driven decision-making. • Understanding of digital advertising, multi-channel campaigns, and ABM strategies. • Ability to build and maintain professional relationships with diverse stakeholders.

🏖️ Benefits

• Competitive salary and benefits package. • The opportunity to shape the voice and growth trajectory of Metadata.io. • Collaboration with a dynamic, innovative, and supportive team. • Significant career growth opportunities within a high-growth organization.