Senior Strategist, Social Media - Texting

February 27

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Middle Seat Digital

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Middle Seat Digital is a full-service media and fundraising firm that focuses on supporting progressive causes and candidates. They engage in advertising, fundraising, development, creative work, organizing, and strategic planning. Their campaigns support a variety of initiatives including racial justice, climate action, immigrant rights, and economic justice. Notable projects include work with Ayanna Pressley, the Biden Victory Fund, Justice Democrats, and Women's March. Middle Seat Digital brings its values to work, creating impactful strategies to drive social change.

Digital Marketing • Digital Media • Digital Organizing • Digital Fundraising • Web Development

11 - 50 employees

📱 Media

🌍 Social Impact

🤝 Non-profit

📋 Description

•Want to lead social media, SMS, and digital strategy for progressive candidates and organizations? •Social media management and broadcast messaging are both growing and in-demand fields in the world of progressive politics. •This job is an opportunity to get in on the ground floor with a growing team at Middle Seat and take the lead in running client social media & texting programs. •We’re looking for self-starters who love to write, raise money online, design graphics, and follow the news of the day. •This role is a part of the bargaining unit. •Why Middle Seat •Competitive salaries and great benefits •We only work for progressive organizations, candidates, and causes •We’re a proudly unionized team — part of the Campaign Workers Guild •Get in on the ground floor of a growing operation •Job Responsibilities •Lead client social media accounts and/or texting programs and provide feedback to strategists and coordinators on your accounts •Crafting and implementing social media management and growth strategies •Utilize social media to fundraise and build lists for clients •Creating graphics and short-form videos for social media posts •Overseeing social media (Facebook, Twitter, Instagram, TikTok, and other client social media platforms) posting schedules & texting calendars and ensuring a robust and consistent cadence that is responsive to breaking news and other major moments •Researching issues relevant to our clients in order to identify salient topics and content for social media posts •Remaining plugged in to political news and overall trends in progressive politics, political fundraising, and social media •Managing and interfacing with clients directly (potentially including Members of Congress and candidates for federal office) •Draft copy for fundraising and mobilization through texting and develop calendars for client programs •Manage texting production and develop other assets, such as mobile flows, landing pages, donation pages, and more. •Propose ideas for testing, segmentation, and optimization. •Lead list growth strategy from start to finish with multi-layered media plans, including pitching and managing acquisition buys for phone numbers and budgeting campaigns. •Develop and manage P2P texting campaigns across clients •Pulling, compiling, analyzing, and synthesizing social media and texting performance metrics into reports and presenting to clients •Build processes within client teams and within department, with guidance of manager/Department Director •Contribute to overall department success, such as developing training materials, participating in sales pitches as needed, and assisting in hiring/onboarding •Oversee interns as needed

🎯 Requirements

•3-5 years of experience in professional social media management (or similar) for major platforms •At least 1-2 years of experience with peer-to-peer and/or broadcast texting for political clients •Able to manage client projects and relationships largely without assistance •Demonstrated commitment to and knowledge of progressive politics •Strong copywriting skills •Ability to write for various social media platforms and adapt to different principals •Majority of writing is free of errors •Ability to adapt writing to conform to client voices and perspectives •A desire to play a key role in social media and fundraising for major political campaigns, nonprofits, and causes •Attention to detail while managing tight deadlines and multiple content calendars •Previous fundraising experience strongly preferred •Basic graphic design and video editing skills preferred but not required •Knowledge of ActBlue and various CRMs (Action Kit, BSD, Action Network, NGP, etc.) preferred but not required

🏖️ Benefits

•Salary starts between $75,000 - $85,000 •100% premium coverage for health, dental, and vision •Zero deductible health plan •$50 monthly mobile phone subsidy upon presentation of supporting documentation •Mental health expense subsidy of up to $300 per month upon presentation of supporting documentation •$100 monthly student loan reimbursement upon presentation of supporting documentation •10-15 paid vacation days off, depending on the anticipated length of employment •Unlimited sick leave •Professional development stipend •Commuter benefits for public transportation for staff in the DC Metro Area •Coworking space stipend for cycle hires outside of the DC Metro Area •Flexible work from home schedule (or work in our D.C. office)