Brand and Digital Marketing Specialist

April 2

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The Good People Group by Eyal Shani

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Created by duo Eyal Shani and Shahar Segal, The Good People Group is a restaurant group that works in the “heart-opening” business. Various concepts have come from the group since its inception in 2008 in Israel, including North Abraxas, Miznon, HaSalon, Malka, Port Said, Beit Romano, Teder and Mirage. Then came the expansion of Miznon to Australia, Austria, the US, and France, where French Vogue named the fast-casual pita place one of Paris’s Best New Restaurants in 2013.

501 - 1000 employees

📋 Description

• Play a crucial role in developing and implementing brand strategies across multiple channels. • Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging. • Develop and execute effective marketing and branding plans in line with company objectives. • Design and produce visual and written content, including ads, social media posts, and promotional materials. • Create and edit videos for various platforms, ensuring high-quality production that aligns with brand standards. • Manage and update website content to ensure accuracy, relevance, and alignment with current marketing campaigns. • Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate marketing effectiveness. • Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making. • Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy. • Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity. • Coordinate and schedule sales appointments and meetings. • Prepare, format, and proofread business documents, reports, and presentations.

🎯 Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or a related field. • Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint). • Strong copywriting skills with experience in developing marketing content. • Proven experience in brand management, digital marketing, or a similar role. • Strong analytical skills for tracking performance metrics and generating actionable insights. • Ability to organize complex information into digestible and engaging content. • Excellent communication skills, both written and verbal, with the ability to work independently and collaboratively. • Background in Social Media management for U.S. startup. • Previous experience working as a brand manager with proven track record. • Experience with ChatGPT or other AI-driven tools for content ideation and refinement. • Experience developing audience and increasing brand awareness and impressions. • Strong attention to detail, creativity, and adaptability in a fast-paced environment.