Digital Marketing and Branding Specialist

18 hours ago

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OmegaHires

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OmegaHires is a full-service digital and enterprise IT staffing firm that focuses on providing both permanent and contingent workforce solutions across various digital and enterprise technologies. The company specializes in UX development with full stack developers using modern technologies such as React, Angular, and Node. js, as well as microservices development utilizing Java, Scala, Go, and SQL. OmegaHires also provides expertise in integration and big data technologies, DevOps for automated CI/CD pipelines, and enterprise IT management including ERP and SAP systems. Committed to "responsible recruiting," OmegaHires uses unique sourcing and assessment methodologies and offers training and mentorship to ensure candidates meet the evolving needs of their clients.

Staffing • Digital Technology • Hiring • IT contracting • IT consulting

11 - 50 employees

🎯 Recruitment

🏢 Enterprise

📋 Description

• Develop and execute comprehensive digital marketing strategies aligned with business objectives. • Conduct market research to identify target audiences and industry trends. • Analyze website traffic and user behavior to optimize digital marketing efforts. • Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement. • Create engaging content, including text, images, and videos, to attract and retain followers. • Monitor social media analytics to measure campaign performance and adjust strategies accordingly. • Develop and implement a content marketing strategy to attract and retain customers. • Create high-quality content, such as blog posts, articles, and whitepapers. • Optimize content for search engines (SEO) to improve website visibility. • Design and execute effective email marketing campaigns. • Segment email lists and personalize messages to improve engagement. • Track email campaign performance and analyze metrics. • Develop and maintain a strong brand identity, including logo design, color schemes, and typography. • Create brand guidelines and ensure consistency across all marketing materials. • Collaborate with designers to create visually appealing marketing materials. • Manage paid advertising campaigns on platforms like Google Ads and social media. • Optimize ad campaigns to maximize ROI and minimize costs. • Track and analyze key performance indicators (KPIs) to measure campaign effectiveness. • Generate regular reports on marketing performance and provide actionable insights.

🎯 Requirements

• MBA degree in Marketing, Advertising, or a related field. • Proven experience in digital marketing and branding. • Strong understanding of social media marketing. • Proficiency in marketing automation tools (e.g., HubSpot, Marketo). • Excellent analytical and problem-solving skills. • Strong written and verbal communication skills. • Ability to work independently and as part of a team.