Growth Marketing Manager

2 days ago

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Description

• Ideal for someone passionate about data-driven strategies for user acquisition and growth. • Collaborate with a dynamic team to scale and innovate in a fast-paced environment. • Own and optimize growth metrics, delivering impactful initiatives to align with our product-led growth strategy. • Implement and analyze experiments across the user journey to enhance product usage and customer behavior. • Monitor and report on key performance indicators, understanding channel effects on conversion rates.

Requirements

• At least 3 years strong tactical executional experience with all paid media channels, with particular focus on Google and Facebook. • Proven track record and comprehension of performance metrics including ROI, on-site conversions, cost and click performance, impressions/total reach, website traffic, etc. • Strong understanding of the mobile app ecosystem • Being data-savvy, with a good grasp of both web and mobile user behavior and analytics, and able to implement campaigns based on performance data in a user-friendly manner. • Experience with our marketing tech stack: Mixpanel, Segment, Webflow, Adjust • Knowledge of A/B testing and reporting • Ability to work autonomously with strong organizational and collaborative skills • An interest in environments that require a lot of context switching and managing multiple priorities