Digital Marketing Manager - Performance Marketing Manager

October 9

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More Staffing LLC

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Description

• Job Title: Digital Marketing Manager • Location: Remote • Work Shift: US time zone (GMT) • Working Hours: 40 hours per week (Full time) • Job Description: We are seeking a dynamic and versatile Digital Marketing Manager to join our team. This role will focus on driving acquisition strategies, optimizing marketing channels, and supporting the growth of the company. As a rapidly evolving startup, we need someone adaptable, process-oriented, and ready to contribute to a fast-paced environment. • Key Responsibilities: • Performance Marketing: • Manage and optimize paid marketing channels, including Meta (Facebook, Instagram) and Google Ads. • Develop and execute performance marketing strategies to drive customer acquisition and brand awareness. • Analyze and report on campaign performance, using data-driven insights to optimize future campaigns. • Channel Diversification: • Explore and implement cost-efficient marketing channels such as brand partnerships, influencer marketing, and content seeding. • Establish strong processes for outreach and engagement with potential partners and influencers. • Develop creative solutions for scaling brand presence through diversified channels. • Collaboration & Communication: • Work closely with the Head of Marketing and other team members to align marketing strategies with overall business objectives. • Collaborate with video editors and Shopify developers to create engaging marketing content and optimize the e-commerce platform. • Communicate effectively with stakeholders, providing regular updates on marketing initiatives and performance metrics. • Process Optimization: • Design and implement efficient processes for marketing operations and campaign execution. • Continuously evaluate and improve marketing workflows to enhance productivity and effectiveness. • Ensure alignment with the company's evolving business strategy and growth goals.

Requirements

• Minimum 3-5 years of experience in performance marketing, preferably within a DTC brand or e-commerce setting. • Proven track record of managing paid media channels and achieving significant results in customer acquisition and brand growth. • Strong understanding of digital marketing tools and platforms. • Experience with influencer marketing and brand partnerships. • Excellent analytical skills for data interpretation and decision-making. • Strong process-oriented mindset for operational efficiency. • Self-starter with the ability to work independently and collaboratively. • Creative thinker with a passion for developing innovative marketing strategies.