Senior Director of Product Marketing - B2B Advertising

November 9

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Mozilla

WebsiteLinkedInAll Job Openings

browser • internet • software • mobile • web apps

501 - 1000 employees

Founded 1998

👥 B2C

🔒 Cybersecurity

Description

•Define and lead the multi-year revenue and client growth strategy for Mozilla’s portfolio of Ads products, including Mozilla Ads surfaces and Anonym •Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences •Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps. •Define and implement marketing growth plans globally including events, content marketing, social, and thought leadership plans, collaborating closely with channel leaders to develop and optimize marketing campaigns •Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth •Usher new launches out the door with tightly coordinated go-to-market strategies. •Build, lead and mentor a team of product marketing managers

Requirements

•12+ years experience in product marketing, including go-to-market strategy and release marketing, for an Ads platform or Ad Tech product •5+ years of experience leading organizations •Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks •Proven ability to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization •Solid understanding of the ad sales process, customer needs, and market trends •Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers. •Exceptional leadership and team-building skills, with a proven track record of hiring and growing top talent •Strong marketing proficiencies across strategic planning, inbound customer insights, positioning, event and content marketing, and sales enablement •Experience working with Sales, Product/Engineering, Comms, Policy, and Strategy teams •Ability to translate technical information into actionable context for marketing and vice versa •Highly data-driven with strength in deriving actionable insights from data and research •Experience working in a fast-paced environment and across different time zones and regions

Benefits

•Generous performance-based bonus plans to all eligible employees - we share in our success as one team •Rich medical, dental, and vision coverage •Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute) •Quarterly all-company wellness days where everyone takes a pause together •Country specific holidays plus a day off for your birthday •One-time home office stipend •Annual professional development budget •Quarterly well-being stipend •Considerable paid parental leave •Employee referral bonus program •Other benefits (life/AD&D, disability, EAP, etc. - varies by country)