Lifecycle - Email Operations Marketing Associate

February 26

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Moz

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Moz is a leading SEO company that provides a comprehensive suite of software, tools, and methodologies for search engine optimization. Since its inception, Moz has become a trusted name in the SEO industry, offering products such as Moz Pro, Moz Local, and the Moz API. These tools help businesses enhance their online visibility, manage local SEO, track and analyze SEO metrics, and improve their overall digital marketing strategies. With robust features like keyword research, competitive analysis, rank tracking, and link building, Moz supports over 500,000 brands and agencies in achieving measurable SEO results and driving quality traffic. The company also offers educational resources through Moz Academy and the SEO Learning Center, helping users upskill in SEO practices. Moz is noted for its comprehensive data solutions, including proprietary metrics like Domain Authority and Spam Score, which aid in competitive SEO landscape analysis.

SEO • search engine optimization • tools • web application development • user experience

51 - 200 employees

Founded 2004

☁️ SaaS

🤝 B2B

💰 $10.1G Series C on 2016-01

📋 Description

• Manage brands’ email marketing campaigns, CRM strategy, and automation processes. • Drive customer engagement, regulatory compliance, and retention. • Leverage HubSpot’s tools to improve customer engagement, streamline workflows, and drive measurable results. • Execute, and optimize email communications within HubSpot, ensuring they are tailored to customer segments and aligned with business goals. • Create personalized email templates, workflows, and automation sequences. • Use A/B testing, segmentation, and reporting to refine email content, frequency, and targeting. • Develop and manage HubSpot workflows to automate customer journeys and post-purchase communication. • Track and report on the effectiveness of email campaigns, CRM activities, and automation initiatives. • Maintain and optimize HubSpot CRM to ensure clean and actionable data. • Troubleshoot any technical issues, and stay updated on new features or software upgrades.

🎯 Requirements

• Bachelor's degree in marketing, business, data analytics, or a related field preferred. • 2-3 years experience in email marketing or a related role. • Proven experience in HubSpot is a must. Candidates without this experience will not be considered. • In-depth knowledge of HubSpot tools (Marketing Hub, CRM, Email). • Familiarity with other marketing tools, analytics platform, and integrations with HubSpot is a plus. • Experience designing email templates and working with design teams to produce visually appealing, mobile-friendly assets aligned with brand standards. • Skilled in data analysis and comfortable with A/B testing methodologies to continuously optimize performance. • High level of accuracy in configuring and executing campaigns, with strong organizational skills to manage multiple projects simultaneously. • Ability to troubleshoot technical issues with automation tools and adapt to changes or upgrades in software functionality. • Excellent written and verbal communication skills for effective cross-team collaboration and clear reporting.