Senior Digital Marketing Manager
November 22
Description
• If you have a track record of driving results and exceeding goals in digital marketing, we want to talk to you. • NCCER is seeking a Senior Manager of Digital Marketing to take our digital marketing capabilities to the next level. • This role will lead a small team and work with internal stakeholders to develop, implement, track and optimize our digital marketing campaigns across all channels. • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Requirements
• Bachelors’ degree in Marketing or related field or equivalent experience in the Marketing industry • Proven work experience managing a digital marketing team, campaigns, workflow, measurement, reporting and optimization • Demonstrable experience leading and managing SEO/SEM, marketing database growth, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of Google Analytics/GA4 • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement • Expertise in marketing automation tools and CRM (HubSpot, Pardot, Salesforce.com or similar) • Experience with WordPress • Experience in setting up and optimizing Google Ads campaigns and targeted paid social media campaigns on all pertinent platforms, including Meta (Facebook/Insta), LinkedIn, Twitter(X), TikTok • Familiarity with web design • Working knowledge of ad serving tools • Strong team management and communication (written and verbal) skills
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