Customer Marketing Manager

October 24

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Newfold Digital

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websites • domains • hosting • online marketing • SEO

1001 - 5000

💰 Venture Round on 2021-01

Description

• Lead the strategy and execution of customer lifecycle marketing, crafting data-driven journeys that drive engagement, retention, and loyalty for domain-led and website builder customers. • Own the end-to-end customer experience, optimizing touchpoints from onboarding to cross-sell/upsell opportunities, ensuring seamless transitions between different stages of the journey. • Utilize segmentation, personalization, and behavioral insights to deliver highly targeted and impactful campaigns. • Collaborate closely with product, sales, and operations teams to align customer communications with business goals and optimize messaging across channels (email, in-app, SMS). • Leverage customer insights, NPS scores, and customer feedback to continuously improve the customer experience and increase lifetime value. • Develop reporting and performance metrics to track the success of customer journey initiatives and implement improvements based on data-driven insights.

Requirements

• 4+ years in customer marketing, lifecycle marketing, or retention marketing. • Proven ability to drive customer engagement and retention strategies using segmentation and personalized marketing. • Hands-on experience with marketing automation tools like Salesforce Marketing Cloud, with a strong understanding of email, SMS, and in-app messaging. • Ability to analyze data and optimize campaigns for maximum impact, with strong project management skills. • Excellent collaboration skills and the ability to influence cross-functional teams, working towards a unified customer experience. • Strong communication skills, with a passion for understanding customer behavior and delivering value-driven solutions.

Benefits

• Excellent Health Insurance options to fit you • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy • and much more!