NexGen Technologies, Inc.
NexGen Technologies, Inc. is a company that specializes in delivering innovative IT transformation services for businesses and government enterprises. With a strong emphasis on cybersecurity, cloud solutions, data analytics, and IT operations, NexGen helps clients enhance their efficiency, security, and scalability. Catering primarily to federal agencies, the company leverages its expertise in modern technologies and agile methodologies to deliver solutions that meet the unique challenges and regulatory demands of government clients. Additionally, NexGen is committed to maintaining high quality standards, demonstrated by its ISO 9001:2015 and CMMI-DEV Level 3 appraisals, while fostering a diverse and inclusive work environment.
IT Services
Senior Marketing Manager - Director of Marketing
February 8
NexGen Technologies, Inc.
NexGen Technologies, Inc. is a company that specializes in delivering innovative IT transformation services for businesses and government enterprises. With a strong emphasis on cybersecurity, cloud solutions, data analytics, and IT operations, NexGen helps clients enhance their efficiency, security, and scalability. Catering primarily to federal agencies, the company leverages its expertise in modern technologies and agile methodologies to deliver solutions that meet the unique challenges and regulatory demands of government clients. Additionally, NexGen is committed to maintaining high quality standards, demonstrated by its ISO 9001:2015 and CMMI-DEV Level 3 appraisals, while fostering a diverse and inclusive work environment.
IT Services
📋 Description
• Develop and execute a multi-channel marketing strategy aligned with NexGen Technologies' business goals. • Build and refine brand messaging, positioning, and value propositions to resonate with CEOs, CIOs, IT Directors, and decision-makers. • Conduct market research and competitive analysis to identify opportunities and differentiate NexGen from competitors. • Oversee the marketing budget and allocate resources effectively for maximum ROI. • Design and optimize lead generation funnels, nurturing campaigns, and marketing automation to drive high-quality leads. • Leverage SEO, PPC, email marketing, paid social ads, and retargeting campaigns to increase website traffic and conversion rates. • Develop ABM (Account-Based Marketing) strategies to target and engage high-value enterprise accounts. • Create a robust content marketing strategy, including blogs, whitepapers, case studies, infographics, and video content to establish NexGen as an industry thought leader. • Oversee the company website, landing pages, and digital presence, ensuring SEO optimization and compelling messaging. • Implement email marketing and CRM campaigns to nurture prospects and retain existing customers. • Manage and grow NexGen's presence across LinkedIn, Twitter, YouTube, and other relevant platforms. • Develop and execute organic and paid social media strategies to drive engagement and brand awareness. • Monitor, analyze, and report on key marketing KPIs, including lead generation, website traffic, conversion rates, and customer acquisition costs. • Use data-driven insights to optimize marketing strategies and improve campaign effectiveness.
🎯 Requirements
• 5+ years of experience in B2B SaaS, technology, or enterprise marketing (preferably in virtual business solutions, communications platforms, or workforce management). • Proven ability to drive lead generation, customer acquisition, and revenue growth. • Hands-on experience with SEO, PPC, Google Ads, LinkedIn Ads, and social media marketing. • Strong background in content marketing, email marketing, and marketing automation. • Proficiency with CRM and marketing platforms (HubSpot, Salesforce, Marketo, ActiveCampaign, or similar). • Excellent writing, storytelling, and messaging skills for content creation. • Analytical mindset with experience using Google Analytics, SEO tools, and data-driven decision-making. • Ability to work independently in a fast-paced, remote startup environment while collaborating with cross-functional teams. • Experience marketing to C-suite executives, IT leaders, and decision-makers. • Familiarity with ABM (Account-Based Marketing) strategies. • Knowledge of BPO, call centers, SaaS, and enterprise communication platforms. • Experience with video marketing, YouTube strategy, and webinars.
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