Director of Marketing - Downstream

6 days ago

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Noah Medical

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201 - 500

💰 $150M Series B on 2023-04

Description

• Team Leadership and Culture Building: • Provide strategic direction and mentorship to the downstream marketing team, empowering them to achieve ambitious goals and drive innovation. • Cultivate a culture of excellence, collaboration, and accountability, fostering an environment where team members feel valued, inspired, and motivated. • Lead by example, embodying our values of integrity, innovation, and customer-centricity in every aspect of your leadership. • Customer Journey Management: • Develop and refine the customer journey, leveraging your strategic acumen to optimize engagement and drive customer satisfaction and loyalty. • Champion a customer-centric mindset within the team, ensuring that every initiative is aligned with the evolving needs and preferences of our target audience. • Collaborate cross-functionally to identify opportunities for continuous improvement and innovation in the customer experience. • Brand Management and Awareness: • Shape and execute company and product brand strategies that elevate awareness, differentiation, and advocacy for our robotic imaging and biopsy technology. • Drive initiatives to strengthen brand equity and cultivate brand champions among customers, stakeholders, and employees. • Ensure brand consistency and alignment across all marketing channels and touchpoints, reinforcing our position as a leader in healthcare innovation. • Commercial and GTM Strategy: • Develop and implement comprehensive commercial and go-to-market (GTM) strategies that drive revenue growth and market expansion. • Harness your strategic insight to identify emerging trends, market opportunities, and competitive threats, informing our commercial approach. • Collaborate closely with sales, product, and clinical teams to align commercial strategies with business objectives and customer needs.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; Master's degree preferred. • 12-15 years of progressive experience in downstream marketing roles within the medical device or healthcare industry, with a proven track record of driving profitable growth and strategic innovation. • Strong leadership skills with the ability to inspire and motivate cross-functional teams to achieve ambitious goals and drive organizational change. • Strategic mindset with the ability to anticipate market trends, identify growth opportunities, and develop actionable strategies that deliver results. • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders at all levels. • Proficiency in marketing automation platforms, CRM systems, and digital marketing tools. • Willingness to travel 30-40% as needed to support strategic initiatives, customer engagements, and industry events.

Benefits

• Competitive Salary • Comprehensive health insurance including Medical, Dental and Vision + HSA and FSA options • Equity & Bonus Program • Life Insurance (company paid & supplemental) and Disability insurance • Mental health support through medical insurance programs • Legal and Pet Insurance • 12+ paid holidays, 15-20 days of PTO + use-what-you-need sick days • Paid parental leave • In-office snacks and beverages • In-office lunch stipend • Learning & Development Opportunities: On-demand online training and book reimbursement • Team building and company organized social and celebration events