ABM Lead - Account Based Marketing

December 11

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Observe.AI

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Machine Learning • Artificial Intelligence • Conversation Intelligence • Contact Center Quality Assurance • Call Center Quality Assurance

201 - 500 employees

🤖 Artificial Intelligence

☁️ SaaS

🏢 Enterprise

Description

• Observe.AI is looking for an innovative ABM Manager to enhance our Account-Based Marketing strategy. • In this role, you will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. • Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email. • Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate growth strategies. • Facilitate cross-functional collaboration with SDRs and AEs to drive account engagement and achieve pipeline targets. • Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.

Requirements

• 5+ years of B2B marketing experience, specializing in Account-Based Marketing. • Proven track record of developing and executing successful ABM campaigns that drive measurable results. • A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights. • Strong communicator and collaborator with a knack for influencing stakeholders. • Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches. • Experience working with marketing automation platforms, CRM systems, and other marketing technologies. • Proficient in SFDC, marketing automation platforms, CRM systems, and other relevant tools.