Head of Product Marketing - Americas

April 3

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $180k - $264k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

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OKX

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OKX is a comprehensive cryptocurrency platform that provides a wide array of services including a decentralized exchange (DEX) for buying and trading crypto with ease. Users can swiftly convert assets with zero fees and access powerful trading tools and deep liquidity for custom strategies or block trades. The platform supports various payment methods such as Visa and Mastercard and offers the capability to earn on-chain through X Layer network explorations. OKX is designed for both novice and professional traders, offering specialized services for institutional clients such as OTC liquidity networks, managed trading, and extensive API connectivity. It also fosters a rich Web3 ecosystem with tools for developers and a wide range of supported DApps, encouraging innovation and creativity in the digital realm. OKX Ventures further highlights its commitment to growth and community engagement within the crypto space.

Exchange • Blockchain • Futures • API • Technology

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

📋 Description

• At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. • Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. • The Director of Product Marketing for the Americas will play a critical role in shaping OKX’s go-to-market strategy across North and South America, driving community-led expansion and ensuring our CeFi and Web3 product narratives resonate with users in these key regions. • This role requires a deep understanding of the US and LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers (GMs), product teams, and global marketing stakeholders. You will act as the voice of the customer in the region—both externally, to create awareness and adoption, and internally, to inform product and marketing strategies based on local market insights.

🎯 Requirements

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable. • Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment. • In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives. • Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies. • Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption. • Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. • Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process!