Senior Marketing Manager - International

November 19

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Diabetes Youth Families

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1938

⚕️ Healthcare Insurance

🔧 Hardware

Description

• Partner with international commercial teams to build the Omnipod brand and develop creative executions that create a positive emotional connection with targets. • Constantly look for ways to deepen brand equity and grow the global business. • Drive Global Consumer creative effectiveness to increase awareness, interest and action. • Manage expectations, objectives, timelines and negotiate dates and scopes of work as needed. • Closely collaborate with various team members across Omnipod Global Marketing teams, external agencies, and third-party vendors to execute work. • Assess and streamline creative project workflows, ensuring that each step of the process, from initiation to final execution, is efficient and effective. • Collaborate closely with the rest of the GME team to plan and forecast budgetary requirements to optimize resource allocation for creative projects. • Consult with international franchise and international downstream marketing teams on targeting, insights, and positioning where appropriate. • Work with global cross functional downstream marketers and franchise product marketing managers to develop quality creative briefs and lead creative development with creative agency. • Champion the brand internally and externally making sure all elements of the company and key stakeholders understand the brand and its goals. • Develop new processes to support international marketing organization and translate US marketing successes for global consumption. • Be the center of excellence for all global marketers bringing new ideas to the table, monitoring the competition and helping to advise on best practices.

Requirements

• Relevant experience in a global consumer marketing-driven organization; MBA a positive, but not required. • Desire to make a significant impact on the lives of those with diabetes, their families and friends. • Experience in marketing a consumer and/or RX product and managing large media budgets highly preferred. • Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required. • High emotional intelligence and ability to successfully collaborate across all levels and disciplines. • Accomplished marketing strategist with deep understanding for targeting, positioning, and translating into creative ideas and marketing plans that drive customer acquisition and improve retention, including translating it into the digital space. • Strong analytical mindset and ability to interpret data to make recommendations: comfortable thinking and talking about analytical questions. • A keen eye for detail and a passion for pushing creative boundaries while maintaining brand consistency. • Strong understanding of market trends, consumer insights, and cultural nuances to create impactful and relevant designs. • Strong project management abilities, with the capability to prioritize tasks, manage multiple deadlines, and adapt to changing priorities in a fast-paced environment. • Excellent leadership and communication skills, with the ability to effectively articulate and present creative concepts to stakeholders. • Leverage highly effective written and verbal communication skills with peers and leadership; help represent the Marketing organization to internal and external stakeholders, including executive leadership. • Intellectual curiosity, including the willingness to dig in and learn more about things. • Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way!