OneIMS - Integrated Marketing Solutions
Inbound Marketing • Search Engine Optimization (SEO) • Content Marketing • Lead Generation • Conversion Optimization
Paid Media Specialist - B2B Focus
Yesterday
OneIMS - Integrated Marketing Solutions
Inbound Marketing • Search Engine Optimization (SEO) • Content Marketing • Lead Generation • Conversion Optimization
Description
• We are seeking an experienced Paid Media Specialist to lead B2B advertising campaigns with a primary focus on Google Ads, YouTube, and LinkedIn Ads. • Expertise in other platforms such as Instagram, TikTok, Bing, and X is a plus. • You will drive awareness, conversions, and revenue growth by managing end-to-end paid media campaigns. • This client-facing role requires hands-on expertise in ad creation, performance monitoring, optimization, and CRM integration for advanced targeting and reporting. • Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn. • Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization. • Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue. • Leverage audience and conversion data to create custom targeting strategies. • Implement Account-Based Marketing (ABM) strategies and customer journey ads. • Monitor, report, and optimize campaign performance for ROI and revenue outcomes. • Collaborate with clients and internal teams to ensure strategic alignment.
Requirements
• Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses. • Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus). • Proven success in ad strategy, tactical execution, and performance optimization. • Fluent in English with strong client-facing communication skills. • Experience with growth hacking, audience building, and ABM strategies. • Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce. • Knowledge of third-party tools for ad and budget management (preferred). • Must be available to work US time zones.
Benefits
• Competitive hourly wage • Training and certification program reimbursements • 100% remote • Paid Time Off
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