Senior Product Marketing Manager

March 14

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Real

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Real is a real estate experience company working to make life’s most complex transaction simple for agents, home buyers, and sellers. By leveraging cutting-edge technology, Real integrates real estate, mortgage, and closing services to provide a seamless, end-to-end experience with trusted, agent-led guidance. Their division includes expert services for luxury properties and military families, and they focus on enhancing the real estate process through innovative solutions and dedicated support for both clients and agents.

real estate • realtor • real estate agents • real estate broker • real estate technology

51 - 200 employees

Founded 2014

🏠 Real Estate

🛍️ eCommerce

💳 Fintech

📋 Description

• Real is seeking an experienced and strategic Senior Product Marketing Manager to lead go-to-market (GTM) strategies, product positioning, and drive adoption for our fintech and real estate solutions, including credit card products. • This role will be responsible for positioning and messaging that resonate with agents and customers, ensuring the successful launch and lifecycle marketing of our financial products. • They will work closely with cross-functional teams, leveraging data to drive decisions and continuously refine marketing strategies to enhance product awareness, growth, and retention. • Develop and execute GTM strategies for fintech and real estate products, including credit card offerings, to ensure strong market positioning and adoption. • Craft compelling, data-driven messaging and positioning that resonates with key stakeholders, including agents and customers. Conduct competitive analysis to ensure product differentiation and value proposition. • Create impactful marketing materials such as product pages, presentations, email campaigns, sales enablement tools, and onboarding guides. Collaborate with sales teams to provide training, collateral, FAQs, and pitch decks to optimize the sales cycle. • Conduct market research and competitive analysis to better understand current and prospective customer needs, evaluate competitive offerings, and derive actionable insights for continuous product and marketing improvements. • Design and manage lifecycle marketing campaigns to drive agent conversion, retention, and advocacy through personalized and data-driven engagement strategies. • Gather and synthesize agent feedback, market trends, and customer insights to inform and influence the product roadmap.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA preferred. • 8+ years of product marketing experience with a focus on fintech, and credit card products is required. Real estate technology experience is an advantage. • Experience in a senior-level marketing role within a high-growth or startup environment is highly desirable. • Exceptional writing and storytelling skills, with the ability to simplify complex concepts into clear, compelling messaging. • Deep experience with developing and executing GTM strategies, messaging, and positioning for financial products. • Strong analytical skills with the ability to use data and metrics to drive decisions and evaluate performance. • Demonstrated experience in sales enablement, content development, and demand generation. • Ability to collaborate across teams and manage multiple projects in a fast-paced, dynamic, and high-growth startup environment. • Strong understanding of lifecycle marketing strategies and customer engagement, particularly in the fintech and real estate space. • Adaptable, strategic thinker with a growth mindset and the ability to thrive in an evolving and innovative environment.

🏖️ Benefits

• Offers Bonus • Offers Life and Health Benefits