Senior Web Marketing Manager

6 days ago

🦬 Montana – Remote

Although this job is listed in Montana, this company may be open to hiring remote in other states.

💵 $113k - $141k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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onXmaps, Inc.

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onXmaps, Inc. is a company that provides advanced mapping solutions designed for outdoor enthusiasts. With a focus on hunting, off-roading, and backcountry adventures, onXmaps offers a variety of apps including onX Hunt, onX Offroad, and onX Backcountry, which feature extensive land ownership maps, offline capabilities, and a vast network of trails and points of interest. Their tools are trusted by millions to enhance outdoor experiences and ensure safe navigation in natural landscapes.

GPS Data Presentation • Mobile Applications • Cloud Systems Deployment and Operation • Mapping • Geospatial

201 - 500 employees

Founded 2009

🛍️ eCommerce

🎮 Gaming

⚽ Sports

💰 $87.4M Series B on 2022-10

📋 Description

• onX is seeking a Sr. Web Marketing Manager to lead the strategic direction and optimization of our digital presence across onxmaps.com and associated web properties (adventureprojects.net, outdoorproject.com, toprut.com, and potential future integrations). • This role demands a forward-thinking leader who can balance innovation with data-driven decision-making, advocating for a premium brand experience while optimizing for performance and achieving key business goals. • Combining strategic oversight, analytical insight, project management excellence, and cross-functional leadership and collaboration, the Sr. Web Marketing Manager will drive user engagement, enhance user experience, and position onX as a leader in the digital outdoor space. • This role reports to the Sr. Director of Growth Marketing. • Key Responsibilities include defining and executing a comprehensive web strategy, managing the website roadmap, and collaborating with cross-functional teams. • Set and track website performance KPIs, generate actionable insights, and build reporting tools to provide visibility into website health and effectiveness. • Partner with design, content, and creative teams to create user-centric web experiences.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience • 8+ years of experience in web marketing, digital strategy, or website management, with a proven track record of driving measurable growth, engagement, and conversion • Expertise in managing multi-site ecosystems, balancing brand awareness, lead generation, and retention goals. • Strong analytical skills with proficiency in website performance analytics, CRO, A/B testing, and tools like Google Analytics, Looker, VWO, or Optimizely. • Deep understanding of SEO best practices and their impact on organic growth. • Experience collaborating cross-functionally with UX designers, developers, and content strategists to create seamless, user-centric experiences. • Familiarity with agile methodologies, sprint planning, and KPI-driven optimization. • Ability to interpret data (qualitative and quantitative) to identify user pain points, optimize site structure, and enhance customer journeys. • Hands-on experience with CMS platforms and personalization engines. • Knowledge of web compliance requirements, including privacy, security, and accessibility. • Proven leadership in cross-functional teams, aligning stakeholders, managing competing priorities, and communicating insights and strategy to senior leadership across Marketing, Product, SEO, Engineering, and Creative teams. • A shared passion for and ability to demonstrate onX’s Company Values. • Permanent US work authorization is a condition of employment with onX. • Ability to travel (up to) quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

🏖️ Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth • Comprehensive health benefits including a no-monthly-cost medical plan • Parental leave plan of 5 or 13 weeks fully paid • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and amazing outdoor industry perks • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays