Director - Product Marketing

January 30

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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OpenAP

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OpenAP is a company that is transforming TV advertising by simplifying the process for advertisers to target, reach, and measure advanced audiences across publishers, screen types, and currencies. OpenAP centralizes audience activation and unifies audience data at the ID level, providing unbiased insights and enabling holistic planning and measurement. By offering an audience-first strategy, OpenAP aims to reduce advertising waste and improve the performance of media plans. The company focuses on providing a consistent identity spine across publishers and ensuring advertisers can manage campaigns efficiently across multiple platforms and currencies.

2 - 10 employees

📱 Media

☁️ SaaS

💰 Venture Round on 2022-10

📋 Description

•The Opportunity: The industry has reached an inflection point for advanced advertising and 2025 is a defining year for OpenAP. Founded and owned by TV's largest publishers, we are today a collective of innovators who are fundamentally changing the way advertising is bought and sold on television. Our mission is to bring simplicity and scale to audience-based campaigns in data-driven video. Joining our team is a rare opportunity to join a company early and build from the ground up, playing a critical role in scaling the market for advanced TV. •Role Overview: The Director/VP of Product Marketing is a newly created position that will serve as the connective tissue in OpenAP's go-to-market (GTM) strategy, planning and execution of our products and services as we aim to transform the streaming and data-driven video workflow for TV advertising. By joining our team, you’ll have the opportunity to build a product marketing function at a critical time for the company. •What You’ll Do: Work with internal teams to execute go-to-market initiatives for new products and features within OpenAP’s suite of offerings, including driving marketing launch plans that deliver on the timelines established. •Competitive Intelligence & Market Trends: Bring (and maintain) a deep understanding of the ecosystem encompassing DDL, streaming, and identity resolution and how our different products work to assess and communicate the ability of these solutions to meet customer needs. •Messaging & Positioning: Help develop compelling product narratives and value propositions that address market needs including: developing marketing briefs, contributing to positioning, messaging, naming and packaging to position OpenAP as a thought leader in the industry. •Commercial Enablement: Support revenue generating efforts by developing robust materials spanning product one-sheets, FAQs, talking points, presentation decks and other customer/prospect-facing collateral that articulate OpenAP’s value proposition. •Material Development for Buyer Personas: Produce high-impact content and maintain a library of client-facing materials that articulate the product offering for use across various mediums, aligned with key buyer personas and tailored to different stages of the customer journey. •Internal Trainings: Partner with Product Leadership to facilitate internal training for the OpenAP team as new products and services become available to support understanding and effective selling of OpenAP’s product portfolio. •Feedback Loop and Message Optimization: Partner cross functionally on customer feedback loop, ensuring key learnings are applied consistently to evolve positioning as appropriate. •Reporting: Create and manage marketing KPIs to measure the effectiveness of GTM launches, using data and insights to measure success and inform future strategies.

🎯 Requirements

•Proven B2B/SaaS product marketer with 8+ years of experience in developing breakthrough product storytelling and go-to-market strategies that drive successful marketing execution in fast-growth environments. •Deep industry knowledge of marketing and advertising industry, with preference given to those who have experience with Identity and TV advertising •The ability to simplify and translate complex concepts into clear, compelling marketing content. •Project management expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously. •Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel. •Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution. •Exceptional writing, communication, and presentation skills; intermediate design skills preferred. •Ability to operate as both player and coach, with strategic acumen and ability to roll up your sleeves to get the job done. •Highly collaborative team player, comfortable in fast-paced, dynamic environments. You build trusted relationships and always operate from a place of “we” not “me”.

🏖️ Benefits

•Flexible time off and a full calendar of company holidays (including your birthday!) •Comprehensive healthcare benefits for you and your family •401K Matching •A generous gender-neutral Parental Leave Policy •A one-time home office stipend to set up your ideal WFH environment •A culture focused on personal growth and development •Wellbeing-based perks, including stipend for L&D, a Headspace membership for every employee and more