Senior Performance Marketing Manager

March 27

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Oyster

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Our mission is to create a more equal world by making it possible for companies everywhere to hire people anywhere. We believe it should be easy for any company to hire any person, no matter where either is located in the world.

501 - 1000 employees

📋 Description

• Reporting to our Director of Marketing, we are seeking a Senior Performance Marketing Manager to lead our digital acquisition strategy. • This role will oversee performance marketing channels, including Google Ads, Bing Ads, affiliate networks, programmatic display, and other intent-based paid channels. • The ideal candidate is a data-driven marketer with a strong analytical mindset, deep expertise in PPC and affiliate marketing, and a track record of optimizing campaigns to drive revenue and efficiency at scale. • Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth. • Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives. • Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance. • Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments. • Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies. • Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI. • Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance.

🎯 Requirements

• 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries. • Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn. • Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC. • Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders. • Experience working in a global, distributed team environment is preferred. • Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus. • Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency. • Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment.

🏖️ Benefits

• Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster. • Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more). • Mental health support: We consider your mental health a top priority. We offer access to Plumm, a mental well-being service, to support your mental health. • Wellbeing allowance: Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits catalogue here for inspiration. • Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction). • WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!