Digital Marketing Analyst

August 31

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Pacific54

Digital Marketing Agency

Search Engine Optimization • Branding • Social Media • Online Marketing • Conversion Optimization

11 - 50

Description

• Analyze and interpret data from digital marketing channels to identify trends and provide actionable insights. • Monitor and report on key performance indicators (KPIs) for all digital marketing efforts. • Develop and maintain dashboards and reports to provide regular updates on campaign performance. • Conduct competitive analysis to identify industry trends and benchmarks. • Collaborate with the marketing team to develop data-driven strategies and optimize digital marketing campaigns. • Perform A/B testing and multivariate testing to identify the most effective marketing strategies. • Work closely with cross-functional teams to ensure campaigns are effectively executed and optimized. • Identify opportunities for growth and improvement in digital marketing efforts based on data analysis. • Provide insights and recommendations for improving user experience and conversion rates.

Requirements

• 2-4 years of experience in digital marketing analytics or a similar role. • Proven experience with Looker, Supermetrics, and Google Analytics, GTM. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Experience with A/B testing, multivariate testing, and other optimization techniques. • Familiarity with SEO, PPC, email marketing, social media, and other digital marketing channels. • Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner. • Strong attention to detail and ability to work in a fast-paced environment. • Knowledge of data visualization tools is a plus. • Google Analytics certification is a plus.

Benefits

• Competitive salary and benefits package. • Opportunities for professional development and career growth. • A collaborative and supportive work environment. • Flexible work arrangements and remote work options. • The chance to make a significant impact on the success of a growing company.

Apply Now

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