Director of Technical SEO

2 days ago

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Palermo Advisors

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Description

• As the Director of Technical SEO, you will own and oversee all in-house SEO performance. • Responsible for the planning, optimization, and reporting all SEO initiatives to accelerate monthly run-rate traffic and lead growth goals. • Serve as an SEO subject matter expert across the company, leading the performance and growth of the SEO channel. • Lead partnership and monitor effectiveness of external SEO agency to ensure adherence toward key company goals and timelines. • Partner with internal teams on technical SEO plan development, prioritization, and lead processes ensuring SEO best practices are followed. • Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams. • Lead external SEO agency to measure and track site ranking factors, keywords, internal and external links. • Utilize data visualization tool (Domo) to build dashboards and standardize reporting for real-time insights. • Partner with Paid Media/SEM team to align paid and organic strategies. • Oversee and manage all link development processes and campaigns to improve ranking and traffic. • Lead external SEO agency to scope and write development requirements for new website features. • Collaborate with business teams and paid media departments to identify growth areas in search.

Requirements

• 6-8+ years of SEO experience, either in-house or at an agency, eCommerce experience required. • Excellent understanding of technical SEO requirements. • Excellent understanding of web analytics (GA4). • Robust understanding of enterprise reporting tools (e.g. Domo). • Robust understanding of E-commerce processes (product setup, inventory management, etc.). • Deep understanding of search engine ranking criteria, including local ranking factors. • Experience working with SEO tools – Ahrefs, Screaming Frog, Brightedge, Botify etc. • Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites. • Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus). • Ability to work with various types of data to develop and analyze trends and insights. • Experience leading external agencies to achieve/exceed business goals. • Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross-functional partners. • High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint). • Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus. • Highly organized, accountable, and attentive to details. • Understanding and acceptance of diversity, inclusion and belonging principles and best practices.

Benefits

• Insurance. • 401k match. • Open PTO Policy. • Disability and Life insurance. • Pre-Tax Commuter Benefits. • Continued Education. • Employee Discounts. • Wellness Benefits. • Giving Back and Volunteer Opportunities.