Senior Content Marketing Manager

September 18

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Sales Automation • Contact Management • Document Management • Digital Signage • SaaS

501 - 1000 employees

Founded 2011

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Series C on 2021-09

Description

• Conduct a thorough analysis of business objectives, target audience preferences, and industry trends to inform a holistic content strategy • Implement robust analytics solutions to track key performance indicators (KPIs) and iterate content strategies based on data-driven insights • Prioritize gathering detailed market research and customer insights to create targeted, relevant content that resonates with specific audience segments • Establish a content calendar with a diverse mix of content types while maintaining a cohesive brand voice and messaging across all materials • Develop personalized content pathways aligned with the buyer's journey stages to guide leads through a tailored and impactful experience • Implement a strategic and coordinated approach to content distribution, ensuring a presence across relevant platforms such as social, email and web to maximize visibility and engagement • Closely collaborate with the revenue marketing team to align content initiatives with broader campaigns, ensuring a unified and consistent brand message • Establish regular communication channels with product managers, sales teams, and subject matter experts to remain informed about product developments, industry trends, and valuable customer feedback • Implement efficient content creation workflows, emphasizing collaboration and adherence to deadlines to streamline the production process (ideation and research to drafting, editing and final publication)

Requirements

• Over 5 years of content marketing experience, with a preference for candidates who have worked in a B2B SaaS environment • Demonstrated success in crafting engaging and tailored content for specific target audiences to drive meaningful engagement • Exceptional writing, editing, and proofreading skills demonstrated through a portfolio featuring a diverse range of content types, including blog posts, whitepapers, case studies, and email campaigns • Proficient in utilizing analytics tools to measure content effectiveness and drive data-driven decision-making • Experience in A/B testing and optimizing content based on performance metrics • Excellent communication and collaboration skills enabling effective work with internal teams, external partners, and subject matter experts • Demonstrated ability to distill complex information into clear and compelling messages • Expertise in crafting and executing multichannel content distribution strategies, encompassing social media, email marketing, webinars, and partnerships • Experience with content creation across earned, owned and paid channels

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses) • Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. • Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.