Marketing Manager

April 3

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Description

• We are a dynamic and innovative cloud-based startup specializing in childcare management solutions. • Seeking a talented Marketing Manager to spearhead our marketing efforts, and drive brand awareness, lead generation, and brand marketing strategies. • Lead our marketing department, crafting and executing comprehensive strategies to elevate brand visibility and drive customer acquisition. • Reporting directly to the CCO, implement key performance indicators (KPIs) and objectives and key results (OKRs). • Develop and execute multi-channel marketing strategies focusing on SaaS-based solutions within the childcare industry. • Lead a team of marketing professionals, fostering a collaborative and innovative environment to drive performance and achieve strategic objectives. • Establish and monitor KPIs and OKRs, regularly assessing and optimizing marketing initiatives to maximize ROI. • Collaborate closely with the sales team to optimize the marketing funnel and drive conversions. • Drive brand marketing efforts, ensuring consistency across all touchpoints. • Analyze market trends, competitive landscapes, and customer insights to identify opportunities. • Manage marketing budgets effectively, allocating resources to initiatives with the highest potential for ROI. • Cultivate strategic partnerships to expand market reach and enhance brand visibility.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. Master’s degree preferred. • Proven experience (3+ years) in a leadership role within a product-led SaaS scale-up or tech-based company, with a focus on brand marketing, lead generation, and brand awareness. • Demonstrated success in developing and executing comprehensive marketing strategies that drive measurable results and revenue growth. • Strong analytical skills, with the ability to interpret data and insights to make informed marketing decisions. • Excellent leadership and team management abilities, with a track record of building and mentoring high-performing marketing teams. • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams. • Innovative thinker with a passion for staying abreast of industry trends and emerging marketing technologies.

Benefits

• Be a key part of an exciting international growth journey. • Professional development.