Marketing Communications Manager

September 20

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PatientIQ

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Digital Health • Medical Technology • Healthcare Technology • Patient Engagement • Medical Research

11 - 50

💰 $20M Series B on 2022-05

Description

• Direct the development and tactical implementation of strategic marketing and communications plans, including content campaigns, events, digital marketing, and public relations. • Oversee the creation and execution of all content, including eBooks, whitepapers, infographics, email campaigns, videos, award and event submissions, press releases, bylines, blog posts, and social media posts. • Serve as editor-in-chief to ensure accuracy of publications and support brand alignment. • Align communications and campaigns with defined user/buyer personas and value propositions. • Guide the day-to-day marketing activities, ensuring objectives are implemented. • Oversee junior marketing communications team members and manage external vendor relationships. • Conduct consistent analysis of internal and external marketing communications opportunities and needs. • Work closely with the company’s internal stakeholders enabling them to exceed objectives by providing appropriate tools, materials, and presentations. • Synthesize feedback from internal stakeholders into actionable work to be executed on by the marketing team.

Requirements

• Relevant advanced degree required, with 7+ years of related professional experience in marketing, communications, journalism, public affairs, or a related field. • Experience within the healthcare field required, healthcare SaaS marketing experience preferred. • Well-versed in branding and marketing/communication strategies and tactics (traditional and digital). • Excellent communication skills, both oral and written. • Ability to think strategically, synthesize feedback, and translate strategy into effective tactics. • Ability to determine a marketing campaign’s scope, milestones, objectives, and dependencies. • Experience managing external teams/vendors. • Experience leading/mentoring internal team members. • Experience making data-driven marketing decisions and owning the outcomes of those decisions. • Strong organizational and forward-looking planning skills.

Benefits

• Competitive health, dental, and vision insurance, plus additional perks like 401K. • Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives. • We value and implement great ideas, no matter where they come from. • We trust our team to take the time they need, whenever necessary. • Join an industry-leading team that values collaboration and excellence. • Be part of a rapidly expanding company that is making a significant impact in the healthcare industry.