Senior Strategist, Social Media

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Paxful

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Description

• Paxful is looking for an experienced and strategic social media professional to lead our global social channels. • You will play a pivotal role in developing and executing a strategic social media presence across our platforms and establishing a strong connection with our community. • Success in this role will be defined by the ability to significantly increase social engagement, grow our follower base, and effectively integrate social media efforts with overall brand strategy. • We’re looking for someone who is passionate about team leadership, project management, and strategic analysis. • You have excellent project management skills, a deep and current knowledge of each platform’s unique offerings and use cases, a keen eye for compelling and innovative content, and a passion for continuous improvement. • The right candidate is highly creative and analytically minded. • You have a knack for authentic storytelling — and can connect social strategy to business impact. • Candidates should expect a fast-paced, entrepreneurial, performance-focused, and collaborative work environment. • At Paxful, we foster an entrepreneurial spirit, encourage innovative thinking, and support continuous professional growth.

Requirements

Qualifications: • Proven experience in social media strategy, understanding their algorithms, features, and best practices • Results-oriented – proven experience improving social media effectiveness through analytics • Experience with lead attribution and user tracking to measure and optimize the effectiveness of paid campaigns • Experience using and evaluating social publishing and social listening tools • Strong writing, communication, and visual presentation skills. Use data to derive insights and present information to other department leads clearly • Ability to work under tight deadlines and manage multiple projects simultaneously • A creative mindset with a keen eye for detail and current social media trends • Strong stakeholder management skills. Can distill competing inputs from stakeholders to set a vision and design the right long-term solution • Highly collaborative team player with a hands-on mentality and a willingness to explore and try new things – not afraid to roll up your sleeves to meet a goal • Experience working in a fast-paced, performance-focused business environment. Adept at handling new challenges and changes with ease • Hands-on experience building and managing multiple campaigns across various social media platforms • Familiarity with video editing tools like Adobe Creative Suite, Canva, or other similar platforms • Native video editing for TikTok and Reels is a plus • Experience working in highly regulated global industries (ex: finance, crypto) is a plus

Benefits

We encourage a remote-first approach for geographically distributed teams, being open to skilled professionals from around the world. You can expect: • Competitive salary • Fully remote work environment • Opportunity to work with cutting-edge technologies on impactful projects • Collaborative, innovative, and supportive work culture • Opportunity to mentor and lead a team of talented engineers • Professional growth and development opportunities