Associate Director - Social Media

October 31

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Description

•Associate Director of Social Media, Only In Your State •Remote, Full Time •Only In Your State is a lifestyle and travel publication that helps millions of people discover the best things to do in their own backyard and beyond. •We love to show our readers all the wonderful things to see and do in every state in the nation, and we proudly support local businesses every chance we get. •We are seeking a creative and analytical Associate Director of Social Media for Only In Your State who will play a pivotal role in shaping our social-first content strategy and building our nationwide network of social contributors. •You will work closely with cross-functional teams, including editorial, audience development, and sales and marketing to maximize the brand's impact and drive revenue from our social media channels. •The ideal candidate possesses a deep understanding of the social media landscape, digital publishing, and the domestic travel space. •A typical day as Associate Director of Social Media might include: •Leading the social team to create short/mid/long-term growth strategies for all social platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, and more. •Fostering accessibility, inclusivity and representation on social media channels to align with Only In Your State’s pillars of diversity, equity and inclusion. •Ideating, creating, and posting engaging social media content across channels (Facebook, TikTok, Instagram, etc.) •Collaborating with editorial to develop 360-degree, multiplatform programming that will engage our audience no matter where they encounter our brand. •Partnering with the commerce team to promote affiliate content and to create social-first commerce strategies. •Co-owning the Only In Your State Explorers program, our nationwide network of local travel creators, including identifying and recruiting top-tier talent for the network and setting and upholding brand standards for creator-led videos. •Providing best practice insights for whole edit team based on industry research. •Partnering with the design team to create engaging branding and promotion for all social channels. •Working with marketing and advertising teams to develop branded content for Only In Your State advertisers. •Providing weekly and monthly social analytics reporting, both raw data (traffic/reach/engagement/growth) and actionable insights for the editorial team and key stakeholders. •Proactively implementing new tactics if key social referral traffic is lagging to meet daily and monthly traffic goals across social channels. •Owning social media posting tools, including pitching for new tools when needed and ensuring existing tools are driving highly positive ROI. •Providing guidance, mentorship, and constructive performance feedback to social team members to drive individual and team success. •Assessing and implementing paid media strategies to meet KPIs. •You’ll be successful if you understand how to balance traffic and engagement goals with a strong sense of brand, creating a holistic strategy that lifts both Only In Your State and its audience.

Requirements

•7+ years of experience at a digital media publisher •Experience managing teams of social media experts •A passion for travel and local discovery •Experience ideating and creating social content for brand partners •Expertise in social analytics and Google Analytics: you know how to use them, how to create targeting, how to analyze their data and make decisions based on that data •Interest in learning paid marketing tools •Excellent verbal and written communication •Not afraid to wear multiple hats - no job being too small or too large.

Benefits

•Medical Plan: We offer three distinct options under our Aetna medical plan. •Dental Coverage: You have a choice of two dental coverage options. •401k Savings + Company Pension Plan: We provide our employees with access to two retirement plans to ensure their financial security in the future. •Educational Reimbursement: You can receive up to $1,500 annually for educational expenses. •Parental Leave: We offer 12 weeks of parental leave. •Health Advocate: Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.